To strengthen the understanding, support, trust and participation of the people towards the government’s policies and programmes in efforts to build a nation state whereby the people are well-informed, progressive, happy and united.
To enhance and strengthen the understanding, trust and support of the people towards the national leadership at all times;
To disseminate information relating to national policies and vision to ensure that it is understood, supported and assimilated/practised by the people;
To shape the minds of the people in consonant with the concept of 1Malaysia towards creating/building a nation state, and
To strengthen the identity spirit, patriotism, love for the country and unity among the people in line with the objectives of Rukun Negara.